Case Study

Dependable Health Services: How Marketscape CRM Keeps Account Executives on the Road Organized

Effectively plan your day and stay focused with Trella’s CRM on your side.

By Ellen Knowles | December 19, 2023

Dependable Health Services provides home health, home hospice, and home pediatric care in Arizona and Nevada.

Their mission is focused on caring for the entire community including the low income and underserved with highly experienced and compassionate caring clinicians.

Dependable Health Services has been a Trella Health customer since 2020 and utilizes Marketscape CRM. The Trella team met with Account Executive, Lindsay Errett-Cohen to discuss her experience utilizing Trella’s CRM.

What was your perception of CRM when you first started using it?

Dependable Health Services and Trella Health“When I first started using a CRM it was challenging to navigate and often reps before me weren’t great at adding notes, so it was difficult to get caught up on accounts. I didn’t understand how to utilize it and see it as a tool to help me, but now I do and am a big advocate,” Lindsay shared.

How did your perception change positively?

“Jessi at Trella was able to really teach me best practices and tailor it to my needs. Today it’s definitely become a tool I like to use. I am still getting used to the area of my territory so it helps me with my pre-call planning, I can see which accounts I can maximize my time with and decrease my windshield time on the road.

I got an understanding of how to build my calendar and where to spend my time, so it’s become much easier for me to use and I’m good at it! Understanding how to leverage different aspects on the CRM week over week was like building blocks for me and now I’m able to run with it.

I’m able to focus on making notes that are going to be helpful to me with follow-up. I use voice dictation and love that feature,” Lindsay continued.

Do you have any other favorite features?

Dependable Health Services Customer Quote“I like pulling up my day on the mobile app and seeing the pre-call plan. Being able to go back and see my notes from my last event and scheduling recurring calls. It’s better than other systems I have used in terms of ease of use. I think Trella is pretty easy to navigate once you get the hang of it.

For me, having data paired with it was helpful to see our strengths or weaknesses compared to competitors. Also understanding who people refer to and why, or don’t refer to and why.”

How has Marketscape CRM impacted your workday?

“It’s helped me with structure and seeing what I have each day. It gives me an outline and area of focus. You are in so many places, meeting so many people, and it’s helpful to circle back and remember what was discussed. It’s helped keep me organized and I’ve become really diligent about staying on top of it,” Lindsay concluded.

Trella is thrilled to have Dependable Health Services as a trusted and valued partner who supports our mission towards smarter growth and healthier outcomes.

To learn more, visit their website here.

Interested in learning more about the Trella solutions Dependable Health Services is using?

Ellen Knowles

As a results-driven marketing enthusiast with a focus on Healthcare IT and SaaS-based business, Ellen helps achieve strategic goals for market growth, product adoption, and customer success as a Product Marketing Manager at Trella Health. Ellen spent time at Georgia Military College before moving to Atlanta to start her career in sales, but quickly found her passion in marketing and dedicated the last four+ years to growing health IT brands and business in the hospital and ambulatory. At Trella Health, she's able to continue her passion for innovation and meaningful results.

About the Author:

Ellen Knowles, Product Marketing Manager

As a results-driven marketing enthusiast with a focus on Healthcare IT and SaaS-based business, Ellen helps achieve strategic goals for market growth, product adoption, and customer success as a Product Marketing Manager at Trella Health. Ellen spent time at Georgia Military College before moving to Atlanta to start her career in sales, but quickly found her passion in marketing and dedicated the last four+ years to growing health IT brands and business in the hospital and ambulatory. At Trella Health, she's able to continue her passion for innovation and meaningful results.